Alternative Health Plans Gain Traction Over RBP Models
September 30, 2026
In this BenefitsPRO op-ed, The Phia Group’s David Ostrowsky examines the growing interest in alternative health plans as employers look for new ways to manage healthcare costs and improve the member experience. He explores how these models can offer a different approach from traditional reference-based pricing and why employers and their advisors should carefully consider plan structure and long-term fit when evaluating their options.