By: Garrick Hunt
While Super bowl LI was exciting, the commercials were far more revealing. The political motivations for most of the commercials were clear, be it Coke’s America the Beautiful sung in 5 languages to promote inclusiveness or the American Petroleum Institute’s Many Uses of Oil commercial. Much like a pendulum, there is a swing from right to left with different sides trying to tell their message and incite a reaction; a swing not seen on such a public scale in our own Health Care Industry. Where are these messages? There are stories of families going bankrupt due to medical bills, a small employer plan that implements new ways to contain costs, or a copy of medical bill that reveals all. They exist, so where are the prime time commercials telling these stories? Buried. No news is good news for a provider looking to continue the practice of egregious billing.
